Cross-platform ad reporting tools: Meta, Google and Snapchat in one place

What a cross-platform ad reporting tool does

A cross-platform ad reporting tool connects to each ad network’s API, pulls spend, impressions, clicks and conversions on a schedule, and shows them together so you are not adding up three dashboards by hand. The output is a live dashboard, a scheduled report sent to people who never log in, or a data feed into a sheet or a BI tool.

Reporting only needs to read the ad account. A tool that also changes ads, such as a rules engine, needs more access; our post on ads_management vs ads_read explains the difference on Meta, Google and Snapchat.

Cross-platform ad reporting tools compared

Dashboard and client reporting tools

Databox, AgencyAnalytics and Whatagraph are reporting tools first, and each lists Meta, Google and Snapchat ads among many other sources.

• Databox lists Facebook Ads, Google Ads and Snapchat Ads, and its Snapchat Ads page describes an ad-account-level connector. Its pricing page has a free plan with one user and three data sources, and counts each account or property as one data source. Its Facebook Ads connector page lists ads_read, ads_management and business_management as required permissions.
• AgencyAnalytics has dedicated reporting pages for Snapchat, Meta and Google ads. Its pricing is per client, $20 a month billed annually, with unlimited data sources and staff accounts per client and a 14-day free trial.
• Whatagraph lists Facebook Ads, Google Ads and Snapchat Ads under paid advertising. Its pricing page lists Max from €699 a month billed annually and a custom-priced Prime plan, priced by source credits, where one credit is one connected data account.

Data connectors and Data Studio

Supermetrics moves ad data into the tool you already report in, rather than being the report itself. Its pricing page lists Facebook Ads, Google Ads and Snapchat Marketing connectors, with Starter at $49 a month billed monthly for one destination and two data sources, and its Snapchat documentation names destinations such as Google Sheets, Looker Studio, Power BI, Excel and BigQuery.

Google’s Data Studio, formerly Looker Studio, is a free option. Google’s product page says it is available at no charge for creators and report viewers, and Google builds a Google Ads connector. Google’s own connector list has no Meta or Snapchat entry, so those come from partner connectors, which Google’s documentation says may cost money.

Ad tools with reporting built in

Some ad management tools include cross-platform reports alongside their main job. Birch lists cross-platform reports made manually or on a schedule, including white label reports, next to its automated rules. Madgicx’s One-Click Report pulls Meta, Google Ads, GA4, TikTok and Shopify data into one dashboard. Both tools also run automated rules that change ads (Birch on its features page, Madgicx in its Academy), which reporting alone does not need.

How overads reports on Meta, Google and Snapchat

The overads ads dashboard shows total ad spend, daily spend by platform, conversions and a per-account table across every connected Meta, Google and Snapchat account. Meta Ads and Google Ads sync campaign, ad set and ad detail; Snapchat Ads syncs spend, impressions and clicks at account level only. Connected accounts sync every three hours, with a fuller daily sync.

overads Reports turn a set of metrics, such as ad spend, revenue, blended ROAS, clicks and CTR, into a one-page report that can be emailed daily or weekly and shared by a link that opens without a login. Gloofy, the overads assistant, answers questions about the numbers and suggests changes, which a person makes in the ad platform: overads connects read-only and cannot change an ad.

The limits matter for agencies. overads reports blend the connected accounts rather than offering a drag-and-drop builder, they are not white label, and LinkedIn Ads and X Ads cannot be connected yet.

When to choose another reporting tool

• You report to many clients and need white label reports with dozens of non-ad sources: AgencyAnalytics or Whatagraph.
• Your analysts already work in a sheet, BI tool or warehouse: a connector such as Supermetrics.
• You only run Google Ads, or have budget for a partner connector: Data Studio.
• You need Snapchat campaign or ad-level detail: overads syncs Snapchat at account level only.

overads fits a team that wants its Meta, Google and Snapchat ad accounts and its organic publishing in one place, with a person applying every change. For broader ad management tools, see our cross-platform ad management roundup.