overads

AI marketing for small business, sized for a two-person store.

The agent drafts your posts from your real product pages, in your brand's voice, waits for you to approve them, publishes to your channels, and writes the reports and ad recommendations from your ad accounts, read-only. You run the store.

Cancel anytime · Meta connected in under five minutes

What the agent does for a small store

The loop runs itself. You just approve.

Posts, sales and the numbers are one job when you are the whole team. These cards are that job, in the order your week runs.

Thursday night

Next week's posts, already drafted

The agent writes from the product pages you gave it, in your brand's voice. Every claim comes from your own product details.

Agent · drafts6 ready
Free shipping angleCaption + image brief
Ingredient close-upFrom your product page
Founder noteIn your own voice

Grounded in pages you uploaded. No invented benefits.

Your say

Nothing posts until you approve

Every draft waits in Approvals by default. Approve it and it goes out on the schedule you set.

Approvals
Free shipping angleApproved
Ingredient close-upWaiting
Founder noteWaiting

Publishing

Out to your channels

Approved posts publish to Instagram, Facebook, LinkedIn, X, Bluesky, Mastodon and Pinterest.

Publishes to7 live channels
InstagramFacebookLinkedInXBlueskyMastodonPinterest

After approval, on the schedule you set, with a delivery log per account.

Every morning, read-only

The ad read, written for you

The agent reads your Meta, Google, X and Snapchat ad accounts and writes up what you spent, what Meta says it sold and the cash that actually landed, with what it would change. You make any change in the ad platform.

Daily brief · yesterdayLands 08:30 UTC
Spent on ads$412
Meta says it sold$1,208
Cash actually collected$1,050

Example screen. Your numbers come from your own connected accounts.

Counted once

One sale, one number

Meta reports the same sale under several names. We keep one and drop the copies, so your total is never quietly inflated.

One sale, as Meta reports it
purchase$89Counted
omni_purchase$89Copy
web_in_store_purchase$89Copy

Three names, one sale, one $89.

The weekend

Alerts that watch Saturday for you

Set a line, like return under 1.5 on your main campaign. If a number crosses it, your phone pings, and you open Meta from the sofa and pause it there, or let it ride.

One Saturday, minute by minute
Sat 11:42ROAS crossed the line you set
Sat 11:43Ping lands in Slack and WhatsApp
Sat 11:46You open Meta and pause the ad set
SlackEmailWhatsAppDiscordTeams

The first week

Five things you stop doing

01

Exporting spreadsheets to build a weekly view

The morning read has it.

02

Writing next week's posts from a blank page

Drafts wait on Thursday.

03

Checking numbers at ten at night

The brief lands at 08:30 UTC.

04

Paying three tools for one answer

One workspace, one bill.

05

Missing what happens on Saturday

Your phone gets a ping.

The morning it replaces

Four tabs, one doubt, every day

Open Meta and the ads look great. Open your store and yesterday’s sales say otherwise. Open a spreadsheet, then the bank app, and try to work out which number to believe. Close it all and start building Friday’s ad anyway, because costs are climbing.

The loop of a small store is simple: spend, sales, new creative, repeat. It only feels like chaos because the work lives in different tabs. The agent takes the writing and the reading: it drafts the posts, reads the ad accounts and lines the week up for your approval, so the loop takes minutes instead of the whole morning.

DTC FAQ

Questions from the first week

Anything else? Email hello@overads.io and a human will reply within a business day.
Will my Meta numbers finally match my store's sales?
Not by reading your store, and we will not pretend otherwise: overads has no Shopify connector and never touches your order log. What we show is Meta's own conversion value, counted once instead of once per alias Meta echoes it under, next to your own record of the cash that actually landed. A store connector is a roadmap item, not a feature.
Do I need a developer to set this up?
No. You connect Meta by logging in and approving access, the same way you sign into any app. If you want server-side tracking, add your Pixel to Cloud Tracking. We tag the campaigns we touch so their clicks can be traced, and read the tags you already use. Nothing to rebuild.
Can the agent write posts that sound like my brand?
Yes. Point it at your website and paste a few posts that worked. It keeps the voice in brand memory and sticks to it. Every draft is grounded in product details you gave it, not an invented benefit, and waits for your approval before it posts.
What if iOS 14 broke my Meta tracking?
Then Cloud Tracking is the lever. It sends conversion events from the server to Meta's Conversions API, matched and de-duplicated against the browser Pixel, so Meta counts the sales the browser missed. We then show you what Meta reports. We do not claim a second, independent record of your orders, because we do not read one.
I run the store on weekends. Do alerts work on weekends?
Yes. Slack, email, WhatsApp, Discord and Teams, which are the channels that actually exist. Most solo operators set one alert: ROAS dipped below 1.5 on the main campaign. Saturday stops being a screen-watching shift.
How much does it cost a one-person store?
Pro is built for you, at $19 a month or $15 a month billed annually: unlimited workspaces, seats and connected ad accounts, the daily brief, and Signals watching your brand on one site every week. Paid from day one, monthly or annually. Cancel anytime in Settings, Billing.
Do you support TikTok Shop?
No, and not soon. There is no TikTok connector in overads and no TikTok data of any kind: TikTok's Research API bars commercial use and there is no approved commercial alternative, so anything claiming TikTok coverage is scraping. If TikTok is a material channel for you, keep reading it in TikTok's own tools.