Reconciled ROAS that survives the bank statement.
Platform reported value on one side. Shopify orders on the other. Same view, same currency, same timestamp. The gap shrinks to something you can defend.
Use case · DTC operators
Stop guessing whether Meta is lying. Reconcile it against Shopify in one read.
Solo and two-person DTC teams need one read of the loop: spend in, orders out, creative refresh on Friday. Overads ties the three together so attribution stops being a religion and creative stops being a Sunday side project.
No credit card · 14-day trial · Shopify and Meta in under five minutes
The day in their browser
A morning that always ends in a CSV export
Open Meta. ROAS reads 3.2. Open Shopify. Yesterday's revenue says different. Open Triple Whale, wait for it to load. Cross-check against the bank deposit. Spot the gap. Wonder whether it is iOS 14, attribution window, or a real conversion drop. Close everything. Open Canva. Build the Friday creative anyway because the meta CPM is climbing.
The DTC loop is simple in theory: spend, orders, creative, repeat. It only feels chaotic because nobody tied the three together. Overads does, and the loop becomes a habit again.
What overads does for DTC
The loop, finally closed
Creative grounded in your product, not a hallucination.
Creative Studio writes copy and pulls headlines from product pages you uploaded. No invented benefits, no off-brand tone. Outputs you can ship without a 20-minute QA pass.
Anomaly alerts that respect the weekend.
ROAS dipped below 1.5x on your flagship campaign at 11:42 Saturday. Slack ping at 11:43. You decide whether to pause from your phone, or let it ride. Either way, you knew.
What changes in the first week
Five things solo operators stop doing
- 01
Stop exporting Meta CSVs to argue with Shopify
The reconciled view is the source. Both numbers, one screen, same period.
- 02
Stop building Friday creative in Canva from scratch
Creative Studio drafts six variants on Thursday night. You pick, you ship.
- 03
Stop checking attribution at 22:00
The daily brief lands at 06:00 with the answer for yesterday.
- 04
Stop paying for Triple Whale plus a reporting Notion plus Slack alerts
One workspace, one bill, one habit.
- 05
Stop missing weekend anomalies
SMS or Slack the moment ROAS crosses the line you set.
From an operator
"I used to spend Sundays in a doom loop. Meta said 3.2x, Shopify said 2.1x, I had no idea which one was lying. The first week on overads I stopped checking Shopify on my phone. The second week I shipped a new creative on a Tuesday. The loop is finally a loop."
MH
Marisol H.
Founder, two-person DTC apparel brand
DTC FAQ
Questions operators ask in the first week
Will my Meta ROAS finally match my Shopify revenue?
It will get close. Overads reads Meta's reported conversion value, then reconciles it against your Shopify orders by UTM and order timestamp. The delta drops from the usual 30 percent gap to inside 5 percent for most stores.
Do I need a developer to set up attribution?
No. Connect Shopify with OAuth, paste your store domain. We tag the platforms with our UTM scheme on the campaigns we touch and read yours where they already exist. No GTM rewrite.
Can the AI write creative that sounds like my brand?
Yes. Drop in your top three product pages and your last twenty winning ads. Creative Studio learns the voice and refuses to drift. Every generated ad is grounded in product data you uploaded, not a hallucinated benefit.
What if iOS 14 broke my Meta signal?
Then post-iOS reconciliation is your real ROAS. Overads treats the platform number as one input, the Shopify order log as the other, and shows you both. You stop trusting either in isolation.
I run on weekends. Do alerts work on weekends?
Yes. Slack, email, and SMS. Most solo operators wire one alert: ROAS dipped below 1.5x on the daily flagship campaign. Saturdays stop being a creative-watching shift.
How much does it cost a one-person store?
Starter is built for you. One workspace, three connected ad accounts, the daily brief, Creative Studio with 20 generations a month. The free trial covers the full Starter feature set for 14 days.
Do you support TikTok Shop?
Reads are live for ad metrics. TikTok Shop conversion reconciliation lands in the next quarter, ahead of the Q4 push.
Built for the DTC loop
Close the loop between spend, orders, and creative
Connect Meta and Shopify in under five minutes. Free for 14 days, no credit card.