Metricool alternatives: six tools compared on ad accounts and price

What are the best Metricool alternatives?

The best Metricool alternative is the tool that keeps the ad and analytics features you use and adds what Metricool lacks for your team. Six tools made this list, each read on its own pricing page or help center on November 8, 2026.

• Hootsuite for teams that run ads on LinkedIn or X and want them beside organic posts.
• Agorapulse for teams that answer many comments, including comments on ads.
• Sprout Social for larger teams that want an inbox, paid reports and listening in one suite.
• Later for visual brands that plan Instagram and TikTok first.
• Buffer for small teams that only need scheduling, priced per channel.
• overads for small teams that want posts drafted for them and Meta or Google ad changes held until a person approves.

What does Metricool do well, and why do teams switch?

Metricool does a lot for a low price, because it charges per brand rather than per person. A brand, in its pricing FAQ, is one business or client with one profile per social network or ad platform. Each brand can connect Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business Profile and, from Starter, LinkedIn, plus Facebook Ads, Google Ads and TikTok Ads accounts.

Teams switch for four reasons the pricing page itself shows:

• X costs extra: an add-on at $10 a month per connected account, on every plan.
• Team members, client roles and the post approval system start on Advanced, not Starter.
• AI credits are rationed per brand: 5 a month on Free, 20 on Starter and 35 on Advanced.
• Metricool does not list Mastodon, and it lists no social listening beyond a paid hashtag tracker at $25 a day.

How much does Metricool cost?

Metricool costs from $20 a month for Starter and from $53 a month for Advanced, billed annually, in US dollars before VAT, as its pricing page listed them on November 8, 2026. The price rises with the number of brands, not with the number of people.

Add-ons sit on top: X at $10 a month per account, Advanced Analytics from $12 a month on Starter or $36 on Advanced, and Flows (comment-to-DM automations) at $12 for 2,500 runs a month. Metricool Free allows 20 scheduled posts a month; paid plans are unlimited under a fair use policy.

What can each alternative do in your ad accounts?

The alternatives differ most on whether they can change an ad or only show its results. The table sets out what each vendor’s own pricing page or help center said on November 8, 2026.

“None listed” means the page read for this guide did not describe it. Metricool asks for a code sent by email before a new campaign is created, its campaign guide says, and new campaigns take images only, not video. For tools built only for ad reporting, see our cross-platform ad reporting comparison.

What would a two-person team pay with each alternative?

A team with 1 brand, 5 social accounts (Facebook, Instagram, LinkedIn, X and TikTok), 2 people and a Meta ad account would pay from $15 to $598 a month, depending on the tool. The figures are each vendor’s list price on November 8, 2026, in US dollars before tax, on the lowest plan that carries the tool’s ad features and room for 2 people.

The example leaves out taxes, discounts and add-ons other than Metricool’s X add-on. Without ads, the cheapest plans change: Metricool Starter would do for one person at $20 plus $10 for X, and Later Growth at $37.50 for 2 users. Metricool’s own comparison page prices larger agency setups against these tools, without ad features.

Is Hootsuite a good Metricool alternative?

Hootsuite is the Metricool alternative for teams that advertise on LinkedIn or X. Its plans page lists ad publishing and scheduling, ad analytics and campaign management for Facebook, Instagram, LinkedIn and X on every plan.

• Does well: an inbox, social listening and competitive benchmarking from Standard, and automatic boosting of top posts from Professional.
• Limits: per-user pricing at $99, $199 and $399 a month on annual billing, 10 social accounts on Standard, approvals only on Advanced, and no Google Ads or TikTok Ads on the plans page. Our Hootsuite alternatives guide covers it plan by plan.

Is Agorapulse a good Metricool alternative?

Agorapulse is a good Metricool alternative for teams whose ads draw many comments. Its pricing page lists replying to comments on paid posts on Facebook, Instagram, TikTok and LinkedIn from Professional, and ads reports for Facebook, Instagram and LinkedIn on Advanced.

• Does well: an inbox for messages and organic comments on every plan, boosting Facebook posts from the calendar, and showing synced Facebook and Instagram ads beside organic posts.
• Limits: per-user pricing at $79, $119 and $149 per user a month billed annually, or $99, $149 and $199 billed monthly, with 10 social profiles per plan and extras at $10 to $15 a month. It lists no Google Ads features.

Are Sprout Social and Later good Metricool alternatives?

Sprout Social and Later each replace part of Metricool, at different prices. Sprout Social adds a heavier inbox and paid reports; Later adds a visual planner but reports on Meta ads only on its top plan.

• Sprout Social: its pricing page lists boosting Facebook and Instagram posts on every plan and paid insights from Professional, at $299 per seat a month on annual billing. Standard is $199 per seat for 5 social profiles. Our Sprout Social alternatives guide prices it in more detail.
• Later: its pricing page lists Meta Ads Analytics, paid and organic results together, on Scale at $82.50 a month billed yearly, with 6 social sets and 4 users. Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, not X. Our Later alternatives guide covers its other plans.

Is Buffer a good Metricool alternative?

Buffer is a good Metricool alternative only for teams that do not need ad accounts. Its pricing page lists no ad features, and prices per channel: Essentials at $5 and Team at $10 per channel a month, billed yearly.

• Does well: unlimited team members on Team, a community inbox, API access, and Mastodon, which Metricool does not list.
• Limits: Essentials has 1 user, and costs grow with every channel connected. Buffer Free connects up to 3 channels with 10 scheduled posts per channel.

Where does overads fit, and what does it not do?

overads is an AI marketing agent for small teams. It fits a small team that wants its posts written for it and its ad changes held until a person approves, not a reporting dashboard for many clients. You describe a job in a sentence; overads drafts the posts in your brand’s voice and publishes them on schedule. Pro is $19 a month and Scale is $49; $15 and $39 a month billed annually. Both start with a 3-day trial: a card is required, nothing is charged during it, and the plan is charged on day 3. Until December 31, 2026, the first year of an annual plan is $99 for Pro or $349 for Scale, then $180 or $468 a year.

overads Publish posts to Instagram, Facebook, LinkedIn, X, Bluesky, Mastodon and Pinterest. Owners and admins can switch on Require approval in Settings, Rules, which holds every scheduled post until a member approves it; the scheduling and approvals guide describes the rule, which is off until someone switches it on. Meta and Google ad changes run after you approve them; X and Snapchat connect read-only, so overads proposes and a person applies. On Meta that covers pausing and resuming campaigns, ad sets and ads, budget changes, launching ads and audiences, and automation rules; on Google, pausing and resuming a campaign and changing its daily budget. Each change is confirmed by a person first. What read-only access means is covered in our post on ads_management vs ads_read.

What overads does not do, compared with Metricool and most tools above:

• It does not post to Threads, YouTube and TikTok yet. Those are built and wait on each platform’s review.
• It does not connect TikTok Ads, and it does not create Google campaigns.
• It has no all-network inbox, no social listening and no link-in-bio page. Metricool, Agorapulse or Hootsuite fit better if those matter.
• It does not price per client brand; workspaces, members and ad accounts are unlimited on every plan.

How do you choose a Metricool alternative?

Choose a Metricool alternative by listing the ad platforms you run and deciding whether the tool must change ads or only report on them. Then price only the tools that cover both answers for your real team.

1. List every ad platform you spend on, including LinkedIn, X and TikTok.
2. Decide whether you need to change budgets and campaigns in the tool, or only see results.
3. Count people and social accounts, because the alternatives price by one or the other.
4. Check that X, LinkedIn and Mastodon are covered on the plan you would buy.
5. Run one brand’s real month through the trial before moving the rest.