6
Ad platforms connected
Meta, Google, Reddit, LinkedIn, X, Snapchat
We build the operator’s bench.
Tools for the people who actually log in every morning and decide what to pause, what to scale, and what to ignore for one more day.
How we got here
Built out of an embarrassing admission.
After a decade inside growth teams that ran multi-million dollar paid budgets, we were still copy-pasting spend into Sheets every Monday morning. The dashboards we paid for were either too thin to be useful or built for a 200-person company we would never become.
Every time a campaign quietly bled money, it took us a week to notice, two more to argue about it, and another to fix it. The cost of that lag was real, and the tools we paid for were not helping. So we built the thing we wanted, then realised every operator in our orbit wanted the same thing.
One connection layer for the six ad platforms that matter. One read-only merge of spend, ROAS, CPA, CTR. One AI loop that takes a fresh look every morning and tells you what changed, with the metric that changed it. That is the product.
By the numbers
Small, deliberate, measurable.
As of May 2026
<60s
From signup to first chart
OAuth, sync, daily brief
100%
Of metrics traceable
Every number to its source row
0
Sales calls to start
Self-serve, all plans
Manifesto
Operators do not need another dashboard. They need one honest read of where the spend is going, an AI analyst that points at the specific number that moved, and a setup that does not need an IT ticket or a six-figure contract.
No vibes-based recommendations. No padded numbers. No enterprise theatre. The tool we wished we had every Monday morning, built for everyone in the same seat.
If you spend on more than two ad platforms, give us a Tuesday morning. By Wednesday, you will wonder why you ever did it the old way.
The overads team
Bootstrapped · Operator-first · Building in public
May 2026 · written from a kitchen table
What we believe
Three rules we keep coming back to.
Honest data.
Every number on every chart is traceable back to the row it came from. We never smooth, never round in the user's favour, never round in ours. If the data is bad, we surface why before you ship a budget decision against it.
Operator-first.
We build for the person opening six tabs at eight in the morning, not the buyer in the procurement deck. Speed, clarity, defaults that survive contact with a real account on a Tuesday. If a feature does not earn its place in the daily flow, we cut it.
Boring on purpose.
Trends over hype. A tool that does five things well beats one that does fifty things you have to remember exist. We say no a lot. We ship slow. We pick the dull, durable answer over the shiny one almost every time.
House rules
How we build, day to day.
The rules below are not aspirational. They are the ones we have to remind ourselves of every other week, written down so we cannot quietly drift.
Build in public.
The changelog, the roadmap, and the rough numbers go out in the open. No quiet launches, no secret board decks. If we are wrong about something, the easiest way to find out is to let people watch.
Default to read-only.
Read access is the cost of entry. Write access is a choice you make per account, per scope, with an audit log. The blast radius of an integration should match what you actually asked for.
Ship the boring path.
OAuth, not API keys you paste in a textarea. Postgres, not a vector store. Cron, not a queueing platform with a brand. The exciting choice is rarely the operator-friendly one.
Optimise for trust, not retention.
We do not hide the cancel button. We do not auto-renew without a heads-up. If you leave, you take your data with you in a clean CSV. The bet is that the product earns its keep without psychological tricks.
Trajectory
A short history, written honestly.
Early 2026
Early 2026
Started as a weekend tool
Built to replace a Sheet that took 40 minutes every Monday morning. Five tabs in, the merge was useful. Twenty tabs in, it was a product.
Spring 2026
Spring 2026
First three platforms
Meta, Google, and Reddit connectors shipped behind a real OAuth flow. Daily AI brief landed shortly after, grounded in real numbers from the workspace, not a generic feed.
Summer 2026
Summer 2026
Creative Studio + Signals
Brand scan from a URL, multi-platform creative generation, brand mention monitoring across Reddit, Hacker News, news, and review sites. Closed beta. Open by autumn.
Today
Today
Bootstrapped, profitable, hiring carefully
Small team, building in public, intentionally not chasing the enterprise logo wall. We grow when the product grows.
Next chapter: open beta for Creative Studio + Signals.
What we are not
Saying no, on purpose.
The fastest way to describe a product is sometimes the things it is deliberately not. If any of these are dealbreakers for you, we are probably the wrong fit, and that is fine.
- An enterprise platform with a 60-page MSA
- A community-led product with a Discord support queue
- An AI agent that takes destructive actions without asking
- A pricing page with three columns and one of them is Contact Us
Ready when you are
One honest dashboard for every paid channel
Connect your first account in under a minute. Free for 14 days, no credit card required.