The 8:30 read.
Spend, ROAS, CPA, CTR for every connected account in one ranked view. Same four KPIs, every morning. The whole team agrees on the numbers before the first cup of coffee cools.
Use case · In-house teams
One dashboard for the team of four that is doing the work of ten.
Small in-house marketing teams should not need a BI analyst, a data engineer, and three SaaS tools to know whether yesterday worked. Connect every ad account, get the same four KPIs every morning, and ship a founder-ready brief without opening a spreadsheet.
No credit card · 14-day trial · OAuth in under a minute
The day in their browser
Six tabs, two dashboards, one Slack ping at 9:14
Meta Ads Manager. Google Ads. Reddit Ads. TikTok. The BI tool that takes 22 seconds to load the saved view. The Notion page with last week's numbers. Slack opens at 9:14 with the founder asking why CPA jumped on Tuesday. Someone exports a CSV. Someone else pivots it. The answer arrives at 11:30, just in time for standup to be over.
The work is not hard. The stitching is. Mission Control replaces the stitching with one ranked read, and the daily brief replaces the Notion doc with one paragraph you can paste into Slack.
What overads does for in-house teams
Three habits, one tab
The founder brief.
A daily paragraph that names the move, the metric, and the account it came from. The founder reads it on the way into the office. You stop being the human cron job that builds the Monday report.
The honest report.
Numbers stored as bigint minor units, rolled up at the daily ECB rate. No silent float drift. No mystery delta between Meta's UI and the dashboard. Trust earns itself the first week.
What changes on day one
Five things you had to fake until now
- 01
A single rollup across every platform
Meta, Google, Reddit, LinkedIn, X, Snapchat. One schema. No CSV pivots, no platform reconciliation by hand.
- 02
Read-only founder access at no extra seat cost
Invite the CEO, the CFO, the board observer. They see the dashboard, they cannot change a budget by accident.
- 03
Anomaly flags that beat you to the Slack thread
ROAS dip on Meta CA-1 at 06:12, flagged at 06:14. You walk in with the answer, not the question.
- 04
An exportable brief that becomes the new Monday report
PDF, Slack message, email, Notion paste. Pick the format that survives the meeting. Stop maintaining the doc.
- 05
Predictable monthly cost that the CFO will approve in one email
Flat seat-based pricing, no overage shock, no per-API-call surprise. Easier to expense than two BI seats.
What in-house teams see in the first 30 days
Numbers small teams report back to us
Standup prep
5x faster
From a 25-minute CSV pivot to a 5-minute scan of the brief.
Tabs replaced
6 to 1
Median number of ad-platform tabs closed after week one.
Tools cut
2 SaaS
Teams typically retire a BI seat and a reporting add-on within the quarter.
Founder pings
down 70%
Fewer 'why did CPA spike' Slack messages because the brief already answered it.
In-house team FAQ
Questions small teams ask before they sign up
We are a team of four. Is the Growth plan enough?
Yes. Growth covers up to 10 seats, 6 connected ad accounts, and the daily brief. Most in-house teams of 2 to 8 sit on Growth for the first year and only graduate to Scale when they cross 12 accounts or want SAML.
Does the founder get their own login?
Every workspace ships with a read-only role. Invite the founder, the CEO, the CFO. They see the dashboard and the daily brief, they cannot change budgets or push creative. No extra seat cost for read-only.
Can we still keep our weekly Notion report?
Yes, and you will probably stop within a month. The daily brief is exportable to Notion, Slack, and email. Most teams swap their Monday-morning Notion doc for the previous Friday brief and reclaim the hour.
What about our BI tool?
Keep it if you use it for product, churn, or finance. For ad performance, overads is the cheaper, faster read. Your BI engineer can stop owning the Looker dashboard nobody opens.
How long until we trust the numbers?
Most teams cross the trust line on day three. Connect your accounts, watch the 90-day backfill match what Meta and Google show you natively, then start using the daily brief at standup.
Do you support agencies that help us part-time?
Yes. Invite your agency as a guest seat. They see only the accounts you grant. Revoke in one click when the engagement ends.
Can we customise the report header with our brand?
Yes. The brief carries your workspace name and logo at the top. Colour overrides for the chart palette are on the Scale plan.
Built for the team of four
Get every ad account on one screen before tomorrow's standup
Connect your first account in under a minute. Free for 14 days, no credit card.