Birch (formerly Revealbot) alternatives: rules tools and read-only options

What Birch does, and what it costs

Birch is an ad automation tool, and the company renamed it from Revealbot in October 2024. Its homepage describes rules with nested conditions, custom metrics and more than 20 actions, checked as often as every 15 minutes. Its manage page gives the example of one rule that pauses an ad, sends a Slack notification and adjusts the budget. Birch’s features page lists Meta, Google, Snapchat and TikTok ads, bulk ad launching, post boosting, and cross-platform reports made manually or on a schedule, including white label reports. The help center says scheduled reports can go to email or a Slack channel.

Birch’s pricing page bases the price on monthly ad spend across every connected ad account, offers a 14-day free trial, and gives 12 months for the price of 11 on annual billing. Automated rules and strategies are listed on Pro, not Essential.

On monthly plans, Birch’s help article on additional charges describes a fee when spend goes past the plan’s limit, and its billing article says overages are not applied to yearly plans. The Essential vs Pro article says Essential is available up to $150,000 of monthly spend.

Birch alternatives compared

Birch alternatives fall into two groups: tools that change ads for you, which need write access to the ad account, and tools that only read the account and leave changes to a person.

Madgicx: Meta-focused automation

Madgicx is the nearest Birch alternative if your spend is mostly on Meta. Its optimization page presents it as AI campaign optimization for Meta ads with automated rules, and the Madgicx Academy says its automations can pause or start campaigns, ad sets and ads and raise or lower budgets. The Madgicx pricing page also prices by monthly ad spend: $45 a month below $1,000 up to $329 a month at $20,000 to $30,000 on monthly billing, with the price above $30,000 shown inside the app. Our Madgicx alternatives guide has the full band table.

Native automated rules in Meta and Google

Meta Ads Manager and Google Ads each include automated rules. Meta’s help centre says its rules check campaigns, ad sets and ads and then update them or notify you, for example pausing a low-performing ad. Google’s help page says its rules can change ad status, budgets and bids. Each set works only inside its own platform, which is the gap tools like Birch fill for teams on several networks.

overads: see and report, with a person on every change

overads is a Birch alternative only for the reporting and alerting half of the job. The overads ads dashboard reads Meta Ads and Google Ads down to the ad, and Snapchat Ads at account level, syncing every three hours. Reports in overads are built from a set of metrics, emailed daily or weekly, and can be shared by a link that opens without a login. A workflow can start when a synced ad metric crosses a line you set, checked every 15 minutes against the synced data, and send a notification.

overads cannot pause an ad, change a budget or launch an ad on any platform. Meta declined its ads_management request at App Review on July 28, 2026, and the Google and Snapchat connections read only; our post on ads_management vs ads_read explains the difference. Gloofy, the overads assistant, suggests changes for a person to make in the ad platform. overads also publishes organic posts to X, LinkedIn, Bluesky, Mastodon and Pinterest, with an approval step before a scheduled post goes out.

When to choose Birch instead

• You want rules that act on ads across Meta, Google, Snapchat and TikTok from one place. Neither Madgicx’s automation nor the native rules cover all four, and overads does not act on ads at all.
• You launch ads in bulk or boost well-performing posts automatically. overads does neither.
• Your agency sends white label reports to clients on a schedule. overads reports are not white label.

Teams that keep Birch for rules and want organic publishing or a separate read-only view can run overads beside it, since overads never writes to the ad accounts.