overads

Tell it once.It runs every week.

Marketing automation without the setup. A dashboard shows you the problem and leaves the work to you. A workflow does the work: it watches, drafts what needs doing, and hands it to you to approve.

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Watch one run

The same workflow, built and running

On top, the steps as you would wire them. Underneath, what one run looks like from your side. Pick a workflow and watch it play.

Guard my ad costs

How it is built

Every step is yours to edit

  1. When

    Cost per sale goes above $40

    For 3 days running

  2. Do

    Propose pausing the campaign

    Waits for your yes

  3. Do

    Tell the team why

    Your usual channels

One run

1It watches

overads noticedMon 9:00

Your Spring sale ads now cost $52 for every sale. Your limit is $40.

2It does the work

It checkedMon 9:00

Three days in a row over the limit. Not a one-off.

It suggestsMon 9:01

Pause Spring sale. That saves about $4,400 a week.

3You approve

Go ahead with this?

YesNot now
What starts one

It does not wait for you to remember

Five ways a workflow begins. Most people use the first two.

  • On a schedule

    Every day, every weekday or every week

    At the hour you pick, in your timezone. Monday's report is written before you open your laptop.

  • When a number crosses your line

    Cost per sale above $40 for three days

    Checked every 15 minutes against your synced ad numbers: spend, clicks, sales, cost per sale, what came back, and more, per campaign or ad set.

  • When something happens

    A post goes out, or fails to

    Or the AI makes a new suggestion. The workflow picks it up the moment it happens.

  • When another system asks

    A signed web address of its own

    A form, a store or an internal tool sends a request, and the run starts.

  • When you say so

    Run now

    One click, for the jobs you want on demand. Also how you test one before switching it on.

What the steps do

Read, think, do

Three kinds of step, wired left to right on a canvas. A workflow can reach everything overads already knows about your marketing.

Read

It looks things up

  • Spend and results across every ad account, down to one ad
  • How your posts did, and the best times to post
  • Where AI answers name you, from Signals
  • This morning's brief and open suggestions
  • Your own list of ideas, or a Google Sheet you share

Think

It makes a call

  • Writes in your brand voice, from what it just read
  • Answers a yes or no question and says why
  • Branches on a value from an earlier step
  • Works through a list one item at a time

Do

It prepares the work

  • Drafts a post, with media from your library
  • Schedules it for the right time
  • Proposes a change to a campaign
  • Tells you, on the channels you already use
  • Hands the result to another app you use
You stay in charge

You decide how much it does alone

Each workflow has its own setting, and you can change it whenever you like. One rule never moves: overads does not change an ad account. It proposes, and a person applies it.

  • New workflows and templates arrive switched off
  • A dry run shows what it would do, without doing it
  • Every run keeps a step-by-step record
  • At most 10 actions a day unless you raise it
  1. 1

    Suggest

    It tells you what it would do. Nothing is created until you confirm.

    Where every workflow starts

  2. 2

    Act with approval

    It prepares the draft so it is ready and waiting. Your yes sends it.

    The post is written before you look

  3. 3

    Act within limits

    It may publish its own posts, inside your publishing window and under a daily limit. Anything outside them waits for you.

    Posts only, never an ad account

Workflows FAQ

Before you switch one on

Anything else? Email hello@overads.io and a human will reply within a business day.

What is a workflow?
A job you describe once and overads repeats. It starts by itself (on a schedule, when something happens, or when a number crosses your line), reads what it needs from your ads and posts, thinks it through in your brand voice, and drafts the post, the report or the recommendation. Then it waits for you.
Can a workflow change my ad campaigns?
No. overads reads your ad accounts and cannot pause a campaign, edit an ad or move a budget. When a workflow decides a campaign should be paused, it proposes that and tells your team why; someone applies it in the ad manager. That holds at every autonomy level.
Will it post without asking me?
Not unless you tell it that it may. Every workflow starts out asking first. You can raise one workflow to post its own drafts without asking, and even then only inside your publishing window and under a daily limit; anything outside those waits for you as usual.
Do I have to build one from scratch?
No. Ready-made templates cover the common jobs, and using one copies it into your workspace switched off, with every step editable. You can also describe what you want in a sentence and have a first version drafted for you, then adjust it on the canvas.
What stops a workflow from running away?
A workflow can stage at most 10 actions a day by default, and a run that hits the cap wraps up with a summary instead of staging more. You can test any workflow as a dry run first, which shows what it would have done without doing it, and every real run keeps a step-by-step record.
What happens if a step fails?
You decide. A step that reads something can try again by itself a few times. You can also say what should happen instead, for example message me with what went wrong. If you set neither, the run stops and you are told. Every change you save is kept in a history, so a bad edit is one click from undone.
Can another system start one?
Yes. Every workflow can have its own signed web address, and a request to it starts a run. That is how a form, a store or an internal tool hands work to overads.
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