One set of numbers
Spend, revenue and cost per result roll up across every connected account, with a chart showing where the budget went.
Every ad platform.One dashboard.
Connect Meta, Google and Snapchat, then see spend, revenue and real profit on one screen. Live changes to your ad accounts switch on once the platforms approve them.
Cancel anytime
One place for every platform
Multiple ad managers.One dashboard.
Connect each platform once and the numbers come home together. What you spent, what came back, and what each result cost, added up across every account and refreshed every morning.
Connect once, sync
Meta, Google and Snapchat are live today. LinkedIn and X are built, waiting on those platforms to open their ad APIs.
Winners rise first
Every campaign from every platform sits on one board, sorted so the ones worth more budget rise straight to the top.
How it fits together
Every platform, one set of numbers
Sign in to each ad account once, and everything lands in one dashboard. No adding up five reports by hand. Then the ad lead CRM follows each click through to the enquiry it became, and the money that came back. The whole path is in how overads works.
- Connect
- Sign in once per account
- Combine
- Spend and revenue, added up
- Decide
- A short list every morning
MetaGoogleLinkedInXSnapchat
One dashboardEvery platform
MetaGoogleLinkedInXSnapchat
Day to day
See it, change it, launch the next one
The short list every morning, the controls to act on it, and what you need to build the next campaign.
This morning
Today’s brief · 3 movesranked by impact
1Spend more
Money back +38%Your Meta ads are doing well, put Rs 4,000/day more behind them
Applyor open the campaign
2Move budget
Cost per lead -22%Move Rs 6,500/day from Google to the Meta ads that are working
3Switch off
Spend -Rs 3,100Switch off the LinkedIn ads, no enquiries in nine days
Every morning
3 moves
Ranked by what each is worth. Read the top one and the important part of the day is done.
One tap
Approve and it is done
Nothing changes on its own.
1Spend more on MetaApprove
Switch off LinkedInDone
In the table
Change it where you see it
Pause or set a budget from the row.
ProspectingRs 4,000
Lookalike 2%Rs 2,500
Retarget 7dRs 1,200
In bulk
Fix fifty at once
One action, applied to all of them.
US Core
Brand search
Gen-Z stories
0 selectedPause all
Build
Pick who sees it
Stack interests, watch the size move.
Audience8.2M
Launch
Minutes
Pick an audience and the campaign builds itself around the words and pictures that already worked.
Borrow
See what already works
Browse what other brands are running, keep the good ones.
Saved
Saved
SavedLive ads from brands in your category
Gloofy, your AI operator
Or just tell Gloofy to do it.
Anything you would do by hand, you can just ask for instead. Say it or type it, and Gloofy shows you exactly what will change and what it will cost before anything happens. Nothing touches your account until you say yes.
Start with GloofyGloofy
Scale my best campaign by 20 percent.
Top campaign is US Core at 4.1x.
Scale +20%$40 to $48/day
ConfirmCancel
Voice or text, every change confirmed and logged
Optimization on autopilot
It keeps working while you sleep.
Set your own rules and overads watches the account overnight. Every ad gets a plain verdict, and anything worth fixing is waiting for you in the morning, in order.
ROAS below 1x for 3dPause
ROAS above 3xScale +20%
CTR below 0.5%Watch
This weekIllustrative23 actions, $6.1k saved
Dayparting 9am to 9pm
Your rules
Rules run overnight
Tell it when to switch something off or put more behind it. For now it shows the move it would make, rather than making it.
Summer promo
Scale3.4x
Retarget v2
Keep2.1x
Broad test
Kill0.7x
Scale 3Keep 5Watch 2Kill 1
Every ad
Keep it or drop it
Every ad gets one of four verdicts against the return you asked for, plus a flag the moment a good one starts to tire away.
Account health
82/ 100
FixWasted spend below break-even
DoScale your top campaign
Pixel
Pacing
Creative
Structure
Health check
What to fix first
A once-over of the whole account, turned into a short list of what is worth fixing, with the one that matters most first.
Prove the profit
The number that actually pays the rent.
Put what you spent next to what actually came back, including the sales your ad platforms never saw. Then send the whole thing to whoever needs it.
Made back
3.1x
Kept
$18.4k
Cost per customer
$38
Worth vs cost
4.2:1
Spend$8.4k
Revenue$26k
Revenue: CRM connected
Real profit
What you actually kept
The return across the whole business rather than one campaign: what a customer costs, what they are worth, and what is left over once the ads are paid for.
Purchasematch: em, ph
SentLeadmatch: em
SentHow well they matched8.2 out of 10
Pixel onServer tracking live
The missing sales
Count the ones they miss
Plenty of sales never make it back to the ad platform, because a phone or a browser blocked the trail. overads sends them along itself, so they still count.
Weekly report
SpentMade backPer customer
Spent$48.2k
Made back3.1x
Per customer$38
Email Mon 9:00Share link
Reports
Write it once, send it weekly
Pick what goes in, then have it land in an inbox every week on its own. Clients get a link they can open without an account.
Ads Manager FAQ
Before you connect
Anything else? Email hello@overads.io and a human will reply within a business day.
Which ad platforms can I connect?
Meta, Google and Snapchat are live today. Meta and Google sync the full campaign, ad set and ad breakdown; Snapchat syncs account-level spend. The LinkedIn and X connectors are built and waiting on those platforms' ads API approval, so no data flows from them yet. You connect each live platform once with a single OAuth.
How does the unified dashboard work?
Once an account is connected, overads syncs spend and performance daily and rolls it up into one view. Total spend, blended ROAS, CPA, and conversions add up across every connected platform, so you read one set of numbers instead of five.
What is blended ROAS?
Blended ROAS is return on ad spend computed across all your platforms together, not platform by platform. It answers the real question: for every rupee spent across Meta, Google, and LinkedIn combined, how much came back.
What does the daily AI brief actually do?
Each morning overads reads your cross-platform performance and produces a ranked list of concrete moves: shift budget from a weak adset to a strong one, pause a campaign with no conversions, scale a winner. Every move shows the metric it affects and the expected delta.
Can I act on a suggestion from inside overads?
Each suggestion is a specific, do-able move with a clear affordance to take it or dismiss it, and a link straight to the campaign it refers to. You stay in control: nothing changes your ad accounts without your say-so.
Can overads actually manage my campaigns, or only report?
Today it reports. The management surface is real and you can drive the whole flow (pause, resume, change budgets inline, bulk-edit many at once), but nothing reaches your ad accounts yet: Meta declined ads_management at App Review, and Google, LinkedIn, X and Snapchat have no write path in the product at all. When Meta approves, writes turn on per account and every one is confirm-gated (you see the exact change and its money impact first), workspace-scoped, and written to an audit log.
Can I automate optimization?
You can build them now and run them in preview. Automations, or tactics, pause losers, scale winners, or shift budget when your conditions hit, down to the hour of day with dayparting. Until platform write access is approved every rule runs in preview mode, which logs exactly what it would have done without touching the account, so a rule earns your trust before it ever acts.
Can I launch new campaigns and audiences from overads?
Not yet, and the reason is the same one above: launching writes to your ad account, and Meta declined ads_management at App Review. You can use Audience Studio to search Meta interests and assemble custom and lookalike audiences, browse the Ad Library, and build a campaign, ad set and creative in the Ad Launcher, but pushing any of it live still happens in the native platform until approval lands. When it does, net-new campaigns arrive paused, so nothing spends before you say go.
How does overads show my real profit?
The blended profit view combines ad spend with real closed revenue from your CRM to show MER, CAC, AOV, LTV to CAC, and net ad profit, not just platform ROAS. Server-side Cloud Tracking (Meta CAPI) recovers the conversions that iOS and ad blockers hide, so the numbers are honest.
Can I build and schedule reports?
Yes. Assemble a report from any metrics, start from a template, schedule it to email on a daily or weekly cadence, and share a read-only link with a client or teammate. A 360 audit also scores account health and hands you a prioritized list of fixes.
Do I still need to log in to each ad platform?
For day-to-day monitoring and the daily brief, no. The whole point of the Ads Manager is to end the tab-hopping. You manage spend and read performance from one dashboard instead of separate ad managers.
Is my ad-account data isolated and secure?
Yes. Every account and metric is workspace-scoped and isolated by tenant, nothing is shared across workspaces, and ad-platform OAuth tokens are encrypted at rest and never logged.
What does the Ads Manager cost?
The Cross-platform Ads Manager is the core of the overads superapp and is included on every plan: Starter $49/mo, Growth $149/mo, Scale $299/mo. Connected ad accounts and seats are unlimited on all three. Higher tiers raise only the metered things: AI suggestions per day, Signals sites and scan frequency, Creative Studio credits, and how far back your metric history is kept.