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Every ad platform.One dashboard.

The Cross-platform Ads Manager is the core of overads. Connect Meta, Google, LinkedIn, X, and Snapchat, see unified spend, blended ROAS, and real profit in one place, then launch, manage, automate, and audit every campaign without opening a native ad manager.

MetaMetaGoogle AdsGoogleLinkedInXXSnapchatSnapchat

Cancel anytime · five ad platforms, live today

One place for every platform

Five ad managers, collapsed into one dashboard.

Connect each platform once and the numbers come home together. Total spend, blended ROAS, CPA, and conversions add up across Meta, Google, and LinkedIn in a single view, refreshed every morning. No spreadsheet stitching, no five open tabs.

Total spend

Rs 0.0L

Blended ROAS

0.0x

Blended CPA

Rs 0

Conversions

0

Spend by platform · 6 weeks
MetaGoogleLinkedIn
W1
W2
W3
W4
W5
W6
One number for every platform, refreshed every morning
Unified dashboard

One set of numbers, every platform

Spend, blended ROAS, CPA, and conversions roll up across every connected account, with a stacked spend chart that shows where the budget actually went.

Connected ad accounts0/5 live
MetaMeta Ads
Rs 18.4L
Google AdsGoogle Ads
Rs 14.1L
LinkedIn
Rs 4.8L
XX Ads
Rs 2.9L
SnapchatSnapchat
Rs 1.8L
Connected accounts

Connect once, then it just syncs

Meta, Google, LinkedIn, X and Snapchat are live. Meta and Google sync the full campaign, ad set and ad breakdown; the rest sync account-level spend. Each account lights up with its own spend and trend the moment it connects.

Campaigns · all platformssorted byROAS
Google Ads

Search · High-intent

Rs 9.1L · 412 conv

3.2x
Meta

Prospecting · UGC

Rs 12.4L · 980 conv

5.8x
Snapchat

Stories · Gen-Z

Rs 3.4L · 188 conv

4.1x
Meta

Lookalike · 2%

Rs 7.8L · 620 conv

4.9x

ABM · Enterprise

Rs 4.2L · 96 conv

2.6x
Winner worth scaling5.8x ROAS
Leaderboard

Your best campaigns, ranked

Every campaign across every platform on one board. Sort by ROAS and the rows reflow live, so the winners worth scaling rise straight to the top.

The front of the loop

Every platform feeds one source of truth

The Ads Manager is the front half of the overads loop. Spend from every platform flows into one dashboard, so the blended numbers are real. Then the ad lead CRM closes the loop, following each click all the way to a scored lead and the revenue it earned. See the full path in how overads works.

Connect
Five platforms, one OAuth each
Unify
Blended ROAS, CPA, spend
Decide
A daily AI brief ranks moves
MetaMetaGoogle AdsGoogleLinkedInXXSnapchatSnapchat
overads
Decide, do not just dashboard

A daily brief that ranks your next move.

Seeing the numbers is half the job. Every morning this AI ad optimization brief reads across your platforms and hands you a ranked list: shift budget to what is working, pause the waste, scale the winners. Each move comes with its expected impact and a one-tap way to act. Pair it with Signals for brand monitoring and Publish to ship the creative the brief tells you to scale.

Today’s brief · 3 movesranked by impact
1Scale a winner
ROAS +38%

Raise budget on Meta · Prospecting-UGC by Rs 4,000/day

Applyor open the campaign
2Shift budget
CPA -22%

Move Rs 6,500/day from Google · Brand to Meta · Lookalike-2%

3Pause waste
Spend -Rs 3,100

Pause LinkedIn · Retarget-7d, no conversions in 9 days

Daily AI brief

The exact moves, in priority order

Shift Rs X from one adset to another, pause an underperformer, scale a winner. Each suggestion carries the metric it moves and the delta to expect, ranked so the highest-impact move is first.

Total spend

Rs 0.0L

Blended ROAS

0.0x

Blended CPA

Rs 0

Conversions

0

Spend by platform · 6 weeks
MetaGoogleLinkedIn
W1
W2
W3
W4
W5
W6
One number for every platform, refreshed every morning
Blended view

Spend and return, side by side

Watch spend stack across platforms while blended ROAS, CPA, and conversions count up. It is the same unified read the brief acts on, so the numbers and the moves always agree.

Manage without leaving the table

Pause, scale, and bulk-edit in one screen.

The Ads Manager does not just dashboard, it runs the account. Change budgets, pause losers, and act on AI calls without opening a single native ad manager. Every write is confirm-gated, workspace-scoped, and logged.

US Core
4.1x$18.4k
Pause$40/day
Confirm changeFrees $0
EU ProspectingActive
$11.2k
IN RetargetPaused
$4.8k
Inline management

Act right in the table

Pause, resume, and change a daily budget straight from the campaign row. A confirm step shows the exact change and its money impact before anything runs.

Retarget IN$9.2k
Prospecting US$14.7k
Lookalike EU$6.5k
Broad SEA$8.1k
Brand MENA$3.9k
3 selectedPause+20% budget
Bulk actions

Fix fifty campaigns at once

Select any set of campaigns and pause, resume, or shift budget in one move. Each item is permission-checked and logged on its own.

Scale US Core +30%+$3.2k/wk
Apply
2Pause IN Retarget+$1.4k/wk
3Shift 20% to EU Core+$0.9k/wk
68% of moves automated
AI Marketer

Suggestions become one tap

The optimization center ranks every AI recommendation and turns it into a one-tap action, then tracks what actually moved so the advice sharpens over time.

Build and launch

From audience to live ad in minutes.

Find the people, build the ad, and borrow what already works, all inside overads. Net-new campaigns land paused, so nothing spends before you say go.

Interest stack
Specialty coffeeHome brewingSustainability
Website visitors420k
Add to cart88k
Potential reach2.4M
Lookalike 1%
Audiences

Discover, mix, and build

Search Meta interests and behaviours, stack them with AND logic, watch the reach update, then spin up real custom and lookalike audiences.

New campaign
ObjectiveSales
AudienceLookalike 1%
Budget$40/day
Cold brew, delivered weeklyShop now
Launches paused
Ad Launcher

Campaign, ad set, and creative

Pick a winning audience and overads builds the campaign, ad set, and ad, pulling your best creative and copy. It all lands paused.

Ad Library
Cold brew, delivered weeklyMeta
Board
SaveGenerate similar
Ad Library

Steal what already works

Browse the real ads other brands run on Meta, save the best to boards, and turn one into your own with a click.

Gloofy, your AI operator

Or just tell Gloofy to do it.

Every action in the Ads Manager, launching, pausing, scaling, reporting, is one sentence away. Ask Gloofy in plain English or with your voice, and it shows you the exact change and the money impact before it runs. Nothing touches your account without your ok.

Start with Gloofy
Gloofy
Scale my best campaign by 20 percent.

Top campaign is US Core at 4.1x.

Scale +20%$40 to $48/day
ConfirmCancel
Voice or text, every change confirmed and logged
Optimization on autopilot

Rules and grades that work while you sleep.

overads watches the account around the clock: automations act on your conditions, every ad gets a scale-or-kill grade, and a 360 audit surfaces the fixes worth making first.

ROAS below 1x for 3dPause
ROAS above 3xScale +20%
CTR below 0.5%Watch
This week23 actions, $6.1k saved
Dayparting 9am to 9pm
Automations

Auto-pause losers, scale winners

Build tactics that pause, scale, or shift budget when your conditions hit, down to the hour of day. Preview mode logs what they would do until you switch writes on.

Summer promo
Scale3.4x
Retarget v2
Keep2.1x
Broad test
Kill0.7x
Scale 3Keep 5Watch 2Kill 1
Creative decisions

Scale or kill, decided

Every ad is graded scale, keep, watch, or kill against the return you set, with a fatigue flag when a winner starts to slip.

Account health

82/ 100

FixWasted spend below break-even
DoScale your top campaign
Pixel
Pacing
Creative
Structure
360 audit

The fixes worth making first

A health score reads pixel setup, budget pacing, creative fatigue, and structure, then hands you a prioritised list of what to fix and why.

Prove the profit

Past ROAS, to the number that pays rent.

overads blends ad spend with real revenue from your CRM and recovers the conversions tracking loses, then packages it all into reports you can send.

MER

3.1x

Net profit

$18.4k

CAC

$38

LTV:CAC

4.2:1

Spend$8.4k
Revenue$26k
Revenue: CRM connected
Blended profit

MER, CAC, and net ad profit

See the whole-business return, not just one campaign: MER, CAC, AOV, LTV to CAC, and net ad profit, blended with real closed revenue from your CRM.

Purchasematch: em, ph
Sent
Leadmatch: em
Sent
Match quality8.2/10 EMQ
Pixel onServer tracking live
Cloud tracking (CAPI)

Recover the lost conversions

A server-side events pipe forwards conversions to Meta with hashed matching, so the sales that iOS and ad blockers hide still count.

Weekly ROAS report
SpendROASCAC
Spend$48.2k
ROAS3.1x
CAC$38
Email Mon 9:00Share link
Reports

Build once, send on a schedule

Assemble a report from any metrics, email it weekly, and share a read-only link with a client. Templates get you started in a click.

Ads Manager FAQ

Before you connect

Anything else? Email hello@overads.io and a human will reply within a business day.

Which ad platforms can I connect?

Meta, Google, LinkedIn, X, and Snapchat, all live today. Meta and Google sync the full campaign, ad set and ad breakdown; LinkedIn, X and Snapchat sync account-level spend. You connect each platform once with a single OAuth.

How does the unified dashboard work?

Once an account is connected, overads syncs spend and performance daily and rolls it up into one view. Total spend, blended ROAS, CPA, and conversions add up across every connected platform, so you read one set of numbers instead of five.

What is blended ROAS?

Blended ROAS is return on ad spend computed across all your platforms together, not platform by platform. It answers the real question: for every rupee spent across Meta, Google, and LinkedIn combined, how much came back.

What does the daily AI brief actually do?

Each morning overads reads your cross-platform performance and produces a ranked list of concrete moves: shift budget from a weak adset to a strong one, pause a campaign with no conversions, scale a winner. Every move shows the metric it affects and the expected delta.

Can I act on a suggestion from inside overads?

Each suggestion is a specific, do-able move with a clear affordance to take it or dismiss it, and a link straight to the campaign it refers to. You stay in control: nothing changes your ad accounts without your say-so.

Can overads actually manage my campaigns, or only report?

It manages them. Pause, resume, and change budgets inline in the campaign table, or bulk-edit many at once. Every write is confirm-gated (you see the exact change and its money impact first), workspace-scoped, and written to an audit log. Live management for Meta switches on once Meta App Review approves your app; you can test the whole flow before then.

Can I automate optimization?

Yes. Build automations, or tactics, that pause losers, scale winners, or shift budget when your conditions hit, down to the hour of day with dayparting. Preview mode logs exactly what each rule would have done until you turn writes on, so you can trust a rule before it acts.

Can I launch new campaigns and audiences from overads?

Yes. Audience Studio searches Meta interests and builds custom and lookalike audiences; the Ad Launcher creates a campaign, ad set, and creative from a chosen audience; and the Ad Library lets you browse real competitor ads and turn one into your own. Net-new campaigns land paused, so nothing spends before you say go.

How does overads show my real profit?

The blended profit view combines ad spend with real closed revenue from your CRM to show MER, CAC, AOV, LTV to CAC, and net ad profit, not just platform ROAS. Server-side Cloud Tracking (Meta CAPI) recovers the conversions that iOS and ad blockers hide, so the numbers are honest.

Can I build and schedule reports?

Yes. Assemble a report from any metrics, start from a template, schedule it to email on a daily or weekly cadence, and share a read-only link with a client or teammate. A 360 audit also scores account health and hands you a prioritized list of fixes.

Do I still need to log in to each ad platform?

For day-to-day monitoring and the daily brief, no. The whole point of the Ads Manager is to end the tab-hopping. You manage spend and read performance from one dashboard instead of five separate ad managers.

Is my ad-account data isolated and secure?

Yes. Every account and metric is workspace-scoped and isolated by tenant, nothing is shared across workspaces, and ad-platform OAuth tokens are encrypted at rest and never logged.

What does the Ads Manager cost?

The Cross-platform Ads Manager is the core of the overads superapp and is included on every plan: Starter $49/mo, Growth $149/mo, Scale $299/mo. Higher tiers raise connected-account, suggestion, and seat limits.

One dashboard

Run every ad platform from a single screen

Connect Meta, Google, LinkedIn, X, and Snapchat, then watch unified spend, blended ROAS, and conversions land in one place. A daily AI brief ranks the exact moves to make. No more tab-hopping between five ad managers.