Attio is an excellent general-purpose CRM, and it is deeper than ours. overads gives you unlimited seats and tells you which ad campaign paid for the deal. Here is the honest read, with the seat math laid out.
Attio is a genuinely excellent general-purpose CRM. A flexible, data-model-driven core, deep customisation, strong reporting, and a large integration surface. If your pipeline is sales-led and complicated, Attio is the right answer and this page is not going to talk you out of it.
overads CRM is narrower on purpose. It captures leads, scores them on arrival, moves them through a pipeline, and carries the campaign that produced each lead all the way to won. Because ad spend and CRM records sit in the same database, reports compute won value, true CPL, CAC and ROAS on closed deals rather than pixel events, then attribute that revenue back to the campaign and source.
The commercial difference is seats. Attio prices per user: Plus is $44 per user per month billed monthly, $35 billed annually. overads is flat per workspace with unlimited seats on every plan, including Starter at $49. A 5-person team on Attio Plus pays $220 a month for the CRM alone, against $149 for overads Growth. Below four seats Attio is the cheaper line item, and the math below shows that rather than hiding it.
Custom objects, a genuinely flexible data model, workflow automation, reporting you can bend to almost any shape, and a large integration surface. Attio is one of the best general-purpose CRMs on the market and pretending otherwise would waste your time and ours.
overads CRM does not match that breadth. Our object model is built around the ad lead lifecycle: lead, score, pipeline stage, deal, invoice, cash. If you need to model a bespoke sales process with custom objects and branching automation, Attio is the correct tool and the comparison ends there.
Attio Plus is $44 per user per month billed monthly, or $35 billed annually. Pro is $99 and $79. Enterprise is custom pricing, annual billing only. There is also a free tier at $0, which is a real option for a solo operator.
overads charges per workspace, not per person. Starter is $49, Growth $149, Scale $299, and every one of them includes unlimited seats, unlimited workspaces and unlimited connected ad accounts. Adding a tenth teammate, or a read-only login for a client, changes the invoice by nothing.
This is the real difference, and it is structural rather than a feature checkbox. Attio is not an advertising tool: it does not sync ad spend, so a won deal has no campaign cost attached to it. Getting from spend to revenue means stitching exports together in a spreadsheet or a BI tool and hoping the joins hold.
In overads the ad spend and the CRM records live in the same database. Reports compute won value, true CPL, CAC and ROAS on closed deals, then attribute that revenue back to the campaign and source that produced each lead. Spend comes straight from your connected ad accounts, so there is no join to maintain and no export to reconcile at month end.
Scenario, 5 seats, monthly billing
The per-seat curve, honestly
Attio Plus is the cheaper line up to three seats, and Attio’s free tier is $0. From the fourth seat on the flat plan wins and keeps winning: seats 6 through 50 add nothing to the overads invoice. This is also not like for like. The $220 buys a deeper CRM. The $149 buys a narrower CRM plus the ad dashboard, Signals, Creative Studio and Publish.
Your pipeline is sales-led and complicated: multiple objects, a bespoke qualification process, branching automation, and reporting that has to answer questions nobody has asked yet. You have someone who will actually configure it, and the CRM is the system of record the whole company works out of rather than a place where ad leads land. In that world Attio is a better CRM than ours by a wide margin, the per-seat price buys real depth, and you should pay it. overads earns the call when advertising is the engine, when the question you cannot answer today is which campaign paid for the deal, and when the number of people who need to see the pipeline is larger than the number of seats you want to buy.
No, and we are not going to claim it is. Custom objects, workflow automation, reporting flexibility and integration breadth all favour Attio. overads CRM is purpose-built for advertising attribution: lead capture, lead scoring, a pipeline, and the spend to lead to deal to invoice to cash chain. It is narrower on purpose.
Free is $0 per user per month. Plus is $44 per user per month billed monthly, or $35 billed annually, a 20 percent discount. Pro is $99 monthly or $79 annually. Enterprise is custom pricing on annual billing only. Every paid tier is priced per seat, so the bill grows with the team.
Unlimited, on every plan, including Starter at $49 a month. Workspaces and connected ad accounts are unlimited too, and every workspace has a read-only role that costs nothing extra. Pricing is flat per workspace rather than per person.
Not on its own. Attio is not an advertising tool and does not sync ad spend, so a won deal carries no campaign cost with it. You can pipe spend in and build the join yourself, but you then own that pipeline forever. In overads the spend and the CRM records already live in the same database.
No. The data model is fixed around the ad lead lifecycle: lead, score, pipeline stage, deal, invoice, cash. If modelling bespoke objects is a requirement, that is a genuine reason to choose Attio over us, and we would tell you so on a call.
CRM reports compute won value, true CPL, CAC and ROAS on closed deals rather than pixel events, then attribute that revenue back to the campaign and source that produced each lead. Spend comes from your connected ad accounts. A pixel tells you a conversion fired. A closed deal tells you money arrived.
Yes, and for a sales-led B2B org that is often the right shape. Attio stays the system of record for the sales process, overads runs the ad stack and answers the spend-to-revenue question. They are not competing for the same job.
On price, Attio Plus at 5 seats is $220 a month for the CRM alone, against $149 for overads Growth, which also carries the ad dashboard, Signals, Creative Studio and Publish. If the team is ad-led, overads is the better buy. If the team is sales-led with a complex pipeline, Attio is worth the $220 and the seat curve is simply the cost of a better CRM.
Unlimited seats on every plan, including Starter at $49. Connect your ad accounts and see which campaign paid for each closed deal. Cancel anytime.