LinkedIn post scheduler: your profile and Company Pages, with approval

What you can post to LinkedIn through overads

overads posts to LinkedIn as you or as a Company Page. Connecting LinkedIn in the app connects your member profile. Company Pages are a second step: overads reads from LinkedIn which Pages you may post as, and each Page you pick becomes its own connection, named after the Page, that you can target on its own or alongside your profile.

A Page posts with your own LinkedIn sign-in, so adding one asks for no second consent, and if your Page role is removed on LinkedIn the Page drops out of the picker without anyone reconnecting. LinkedIn's API lets a third-party tool post for a Page only when your role there is administrator, content admin or direct sponsored content poster (LinkedIn API docs).

These are the media rules overads applies to a LinkedIn post. Limits are checked when you create or edit the post, so an over-limit post is refused at once with a sentence naming the cap, not at the scheduled minute:

• Characters: 3,000
• Up to 9 images, JPEG or PNG.
• Video, GIF and WebP are not supported on LinkedIn yet: a post that carries one fails when it is sent.
• Media is optional.

LinkedIn itself accepts more: between 2 and 20 images on a multi-image post through its API, and video. The LinkedIn platform page in the docs is updated when overads catches up.

How approval works on a scheduled LinkedIn post

An approval step holds a scheduled LinkedIn post until a teammate says yes. There are two ways to turn it on, and either one holds the post the same way:

• Per post: switch on approval in the composer when you schedule it. Use this when one post needs a second pair of eyes.
• For the whole workspace: an owner or admin turns on Settings > Rules > Require approval. Every scheduled post then waits, whether you wrote it in the app, the assistant drafted it or a workflow made it, and the composer shows the switch on and locked.

A held post stays scheduled in the approval queue; the scheduler does not deliver it until a member approves it in the app, and it cannot be published early to skip the step. You can edit it while it waits. A member approves in the app; the API and MCP server can create a held post but cannot approve one. Posts that overads workflows draft, such as the weekly LinkedIn templates for B2B teams, wait for approval by default. The full rules, including the webhooks that fire when a post enters the queue and when it is approved, are in Scheduling and approvals.

LinkedIn's own scheduler and its limits

LinkedIn has a scheduler built in, on desktop and in the mobile app, and its rules differ between a member profile and a Company Page:

Sources: Schedule posts and Schedule a LinkedIn Page post in LinkedIn Help. LinkedIn says a post can contain up to 3,000 characters (Post and share updates); overads checks a cap of 3,000 before it schedules one. Once a profile post is scheduled you can reschedule or delete it, and LinkedIn's desktop composer has a clock icon with a link to view all scheduled posts.

Two differences matter most when choosing between the two. LinkedIn's Page scheduler will not take a multi-photo post, and overads sends multi-image posts to a Page or a profile within the limits above. LinkedIn Help describes no review step before a scheduled post goes out, which is the gap the approval step in overads fills.

How to schedule LinkedIn posts in overads

1. Connect LinkedIn from the app and sign in on LinkedIn. That connects your member profile.
2. To post as a Company Page, choose Add Company Pages on the LinkedIn account in Publish and pick the Pages you administer. Each becomes its own account to post to.
3. Write the post in Publish, attach images within the limits above if you want them, and check the LinkedIn preview.
4. Pick the date and time, and switch on approval if a teammate should read it first.
5. Once it is approved, overads publishes it at that time and the post's delivery log shows the result for each account.

Developers can do the same over the REST API or the MCP server: create the post with scheduledAt and the LinkedIn connection ids, and a member approves it in the app. The LinkedIn platform page lists the connection and limit details.

When another LinkedIn scheduling tool fits better

Choose LinkedIn's own scheduler or another tool when:

• You post video, GIFs or documents to LinkedIn. overads sends text and images only today.
• You post alone, only to LinkedIn, a few times a week, and need no approval step. LinkedIn's built-in scheduler covers that.
• You want analytics on your LinkedIn post history. overads cannot read a person's post history from LinkedIn.
• You also need to post to Threads, YouTube and TikTok. Those channels are built in overads but still in each platform's review, and do not publish for customers yet.

overads fits a small team that schedules LinkedIn posts for a profile and one or more Company Pages, wants a teammate to approve them, and posts the same work to its other channels. Plans are on pricing; neither plan caps publishing channels.